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Hate Eternal: Music video for 'Lake Ablaze' now live on Noisecreep
In late May, Erik Rutan and co. shot their first music video for a track off the band’s latest album Phoenix Amongst the Ashes in Tampa, FL with director David Brodsky of MyGoodEye (The Black Dahlia Murder, The Devin Townsend Project, Amon Amarth, Suicide Silence, Municipal Waste, Whitechapel, etc). The video, for the song Lake Ablaze, was funded by Scion A/V who has pledged its continued support of expression through sound and visuals by presenting a fifth installment of eleven new music videos featuring a conglomeration of talented musicians and filmmakers. "Scion A/V is constantly dedicated to the enrichment of the entertainment culture. Producing an extensive collection of music videos will help the company grow and prove its dedication to an ever-evolving music and film industry.” says Jeri Yoshizu, manager of sales promotions for Scion.

Check out the video HERE and be sure to leave a comment and spread the word.

In other HATE ETERNAL news, the band wraps up what has been a very successful US tour with co-headliners Origin and support acts Vital Remains and Abysmal Dawn tonight in Orlando, FL. The tour that kicked off in Austin, TX on June 15 took the band through the states and Canada for a total of 25 dates.

Phoenix Amongst the Ashes was released on May 10th and was hailed as "a relentless, intricate, and near-anthemic crowd-pleaser" by Revolver Magazine. Albert Mudrian of Decibel Magazine declared that Phoenix Amongst the Ashes is "the best death metal record I've heard in FOREVER!" while the folks over at Metal Sucks proclaim that "Phoenix Amongst the Ashes is the moment Erik Rutan's entire career has been leading towards -- it's heavy, it's catchy, and it's innovative. This is the best death metal album of 2011 so far, and other bands are going to have to work pretty hard to top it." Jade Simonetto's performance was complimented by the highly respected DRUM! Magazine: "Phoenix showcases a far more dynamic band. Guitar passages range from weedly to art-y to textured…juxtaposing break-neck verses with near-mid-tempo groove sections…Simonetto takes the gold for endurance." Needless to say, Phoenix Amongst the Ashes is in the running for one of the best overall death metal releases of 2011 and could very well be considered the best of the band's long and storied career.

To learn more about the Scion A/V Video series visit:
http://scionav.com/music/scionavvideo

Follow HATE ETERNAL on these sites:
http://www.hateeternal.com
http://www.facebook.com/Hate.Eternal
http://twitter.com/haeteternal
http://www.myspace.com/haeteternal

Follow Scion A/V on these sites:
Facebook: http://facebook.com/scionav | http://facebook.com/scionavgarage| http://facebook.com/scionavmetal
Twitter: http://twitter.com/scionav

About Scion:
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features three groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle and the tC sports coupe. Scion launches the all-new, premium micro-subcompact iQ in 2011. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com .


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