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Metal Blade Records partner with Calyp to promote new Unearth release 'Darkness in the Light'
Unearth fans have the chance to be rewarded for doing what they already do; spreading the word on a band they dig

June 28, 2011 (Agoura Hills, CA)- Metal Blade Records has teamed up with Blue Calypso to say thanks to UNEARTH's fans through a loyalty program via Calyp, Blue Calypso's free loyalty and rewards program available online, iTunes and Android Market. UNEARTH fans who are interested can join Calyp by downloading the free App and "endorse" the band by sharing UNEARTH's campaigns with friends through personal texts, posts and tweets. For their participation fans earn cash from Calyp along with VIP perks and band related prizes from the label and others. UNEARTH will be the first on Metal Blade's roster to be a part of the program, with the label promoting the band's upcoming record Darkness in the Light and their performance on this summer's Rockstar Energy Drink Mayhem Festival.

So what exactly is Calyp? It is a free App that fans can download on their Smartphones that allows them to receive points and be entered into drawings for VIP perks and prizes just by doing what fans of bands already do, share posts with friends via Facebook posts, Tweets, and text messages. And don't worry; spammers will not be tolerated through this system as it was developed with the fans in mind so if someone abuses the program they will be removed.

Working towards the goal of rewarding fans for helping out their favorite bands, Metal Blade and Blue Calypso have teamed up with UNEARTH's merch company Merch Now and Rockstar Energy Drink Mayhem Festival tour producers 4Fini Inc for some killer prizes. UNEARTH's Calyp program will last throughout the summer giving fans the chance to win some cool items like signed CD's and DVD's, discounts on UNEARTH merch, tickets to the Rockstar Energy Drink Mayhem Festival, and the chance to win a BBQ with the band at one of the Rockstar Energy Drink Mayhem Festival stops.

To learn more about the Calyp App go here: http://calyp.com/


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